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Privacy Policy

Last updated: 24.03.26

1. Who We Are

Business Name: Bright and Wire
Address: 12 Ffordd y Berllan
Email: aman.ben@icloud.com

For the purposes of data protection law, Bright and Wire is the “data controller” of your personal data.​​

 

2. Personal Data We Collect

We may collect and process the following types of personal data:

a. Information You Provide

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely via third-party payment providers; we do not store full card details)

b. Automatically Collected Information

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and browsing behaviour

c. Order Information

  • Products purchased

  • Order history

  • Delivery details

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfil orders

  • To manage payments and prevent fraud

  • To arrange delivery through suppliers and logistics partners

  • To communicate with you regarding your order or enquiries

  • To improve our website, products, and services

  • To comply with legal obligations

We only process your data where we have a lawful basis to do so, including:

  • Performance of a contract

  • Legal obligations

  • Legitimate interests (e.g., improving services, fraud prevention)

  • Your consent (e.g., marketing communications, where applicable)

 

4. Payments

We accept payments via:

  • Credit and debit cards

  • Apple Pay

  • Other secure payment methods offered through our platform

All payments are processed securely via third-party payment processors. We do not store or have direct access to your full payment card details.

 

5. Cookies and Tracking Technologies

Our website, hosted on Wix, uses cookies and similar technologies to:

  • Ensure the website functions properly

  • Enhance user experience

  • Analyse website traffic and usage

  • Support marketing and advertising efforts

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

6. Sharing Your Data

We may share your personal data with trusted third parties, including:

a. Service Providers

  • Wix (website hosting and infrastructure)

  • Payment processors

  • IT and analytics providers

b. Suppliers and Dropshipping Partners

As a dropshipping business, we share necessary order details (such as your name, address, and contact information) with our suppliers to fulfil and deliver your order.

c. Legal Authorities

Where required to comply with legal obligations or protect our rights.

We ensure all third parties respect the security of your personal data and process it in accordance with the law.

7. International Data Transfers

Some of our service providers and suppliers may be located outside the UK or European Economic Area (EEA).

When your data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission

  • Transfers to countries deemed to provide an adequate level of data protection

8. Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfil the purposes for which it was collected

  • Comply with legal, tax, and accounting obligations

  • Resolve disputes and enforce agreements

Typically, order-related data is retained for up to 6 years to comply with legal requirements.

 

9. Your Rights Under GDPR

Under GDPR, you have the following rights:

  • Right of access – Request copies of your personal data

  • Right to rectification – Request correction of inaccurate data

  • Right to erasure – Request deletion of your data (“right to be forgotten”)

  • Right to restrict processing – Request limitation of processing

  • Right to data portability – Request transfer of your data

  • Right to object – Object to processing based on legitimate interests

  • Right to withdraw consent – Where processing is based on consent

To exercise any of these rights, please contact us at:
aman.ben@icloud.com

 

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

11. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with a supervisory authority.

In the UK, you can contact:

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk

If you are located in the EU, you may contact your local data protection authority.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. Any updates will be posted on this page with a revised “Last updated” date.

 

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: aman.ben@icloud.com
 

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